Bringing the "Dirt Is Good' message to young adults.
Because the most cleansing thing you can do is get dirty.Live. Rinse. Repeat.
30” Radio Script
Dirty is not the squeaky clean.
Dirty is about getting lost in the grime.
It’s the vodka-peach-flavoured-hickies.
The 3am-fried-chicken-grease-blotch.
Dirty is you in the sweat-drenched dance.
It’s the hand-shaped chocolate smears on your body.
The stained sheets wrapped in a summer fling.
Dirty is your hair held back as you vomit out the endless night.
Dirty is you not letting clean get in your way.
Live. Rinse. Repeat.
Persil.
Art Direction: Letitia Mackenzie, Gurnoor Bedi & Jack Becroft
Copywriting: Kevin Ng & Jack Becroft